How to Write Sales Letters that Sell: Learn the Secrets of Successful Direct Mail - Softcover

BIRD, Drayton

Softcover

ISBN 10: 0749438762 ISBN 13: 9780749438760

Verlag: Kogan Page, 2002

Inhaltsangabe

<div>""The ultimate how-to book of direct mail letter writing."" -- Victor Ross, former Chairman, Reader's Digest</div>

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Über die Autorin bzw. den Autor

Drayton Bird is a direct marketing expert named by the Chartered Institute of Marketing as one of 50 living individuals who have shaped today's marketing. In 1977, with two partners, he set up Trenear-Harvey, Bird & Watson, which became the UK's largest DM agency, which he sold in 1984 to Ogilvy and Mather. As international Vice-Chairman and Creative Director, he helped O&M Direct become the world's largest direct marketing agency network, and was elected to the worldwide Ogilvy Group board.

Drayton Bird has worked with many of the world's leading brands, including American Express, British Airways, Microsoft, Nestlé, Procter & Gamble, Unilever and Visa. He has also worked with major advertising agency groups, including Y&R, JWT, FCB and Leo Burnett. He now runs Drayton Bird Associates, who work with many firms on direct marketing and other marketing matters.

Details zur Ausgabe

• Verlag: Kogan Page
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 0749438762
• ISBN 13: 9780749438760
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 320
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar