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Inhaltsangabe
Once you have bought into the concepts of customer relationship management (and it is hard not to), how do you separate the practically useful from the pie-in-the-sky and then actually implement a project? This handbook addresses implementation, advocating an approach that is based in the real world and stressing the measurable goals and tactical uses of CRM. The areas covered include: building a realistic foundation for CRM; critical success factors; risk factors; full risk analysis; and case studies.
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Über die Autorin bzw. den Autor
Michael Gentle is an international CRM consultant based in Paris. He has been managing CRM, sales and marketing projects since 1993, from strategy through to delivery, and has witnessed both multi-million-dollar failures and spectacular successes.
Michael Gentle has extensive international experience across Europe, the United States, Canada and Asia Pacific, and has worked at major companies such as Apple Computer, GlaxoSmithKline, Cegetel, Worldcom International and the Bank of Tokyo. He has been a regular guest columnist in the computer press for the past 10 years, both in the United States (Computerworld, iSeries NEWS) and in France (01 Informatique). He has a degree in mechanical engineering, with further studies in aerospace and computer science.
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CRM Project Management: Building Realistic Expectations and Managing Risk
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Paperback. Once you have bought into the concepts of customer relationship management (and it is hard not to), how do you separate the practically useful from the pie-in-the-sky and then actually implement a project? This handbook addresses implementation, advocating an approach that is based in the real world and stressing the measurable goals and tactical uses of CRM. The areas covered include: building a realistic foundation for CRM; critical success factors; risk factors; full risk analysis; and case studies. These are USED books. Please only purchase if you are happy with that. Images & Editions We use stock images and database descriptions based on the ISBN. The image shown may NOT be the actual book cover you will receive. Covers, editions, printings, and publishers may differ. If you need a specific cover, edition, or printing, please contact us before purchasing. What "Used" Means Because these books are pre-owned: Colouring books may be coloured in Textbooks may have answers filled in, highlighting, notes, or underlining Workbooks may have writing inside Access codes, download codes, CDs, DVDs, or online content are usually missing or already used Books that originally came with toys, inserts, maps, cards, or bonus items will usually NOT include them Pages may be folded, marked, or show normal signs of use If you are buying a book for anything other than reading (e.g. colouring, study use, collecting, gifts, specific covers, bonus items, or digital access), used books may not be suitable. Condition All books are listed as Used - Good Books are clean and readable but not new Some books may have: Writing, highlighting, or markings Folded pages or minor wear A small warehouse or inventory sticker on the spine Original retailer stickers (we do not remove them) Our Process We purchase books by the pallet and scan thousands at a time. For this reason, we cannot photograph or individually inspect every book. Acknowledgement By purchasing, you acknowledge that: You understand the book is used You accept the condition and limitations described above Stock images and descriptions may not exactly match the item received Thank you for supporting Oak Books and helping give books a second life. Bestandsnummer des Verkäufers N148_R2
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