Cross-Cultural Communication: The Essential Guide To International Business - Softcover

John, Mattock

Softcover

ISBN 10: 074943922X ISBN 13: 9780749439224

Verlag: Kogan Page, 2003

Inhaltsangabe

Cross-cultural communication is no longer something confined to a few specialists in large companies; it is a reality for hundreds and thousands of people from large and small companies.

Running overseas subsidiaries at a distance is a demanding task. Negotiating cross-border deals is a personal challenge of the highest order. Working in multi-cultural teams on short-term projects calls for great sensitivity. Cross-cultural Communication invites you to assess your own attitudes and performance as a business partner and as a communicator in the international arena.

This book is packed with examples, opinions and case studies from businesspeople around the world, including in-depth focus on: national cultures; company cultures; personality types; tactics and negotiation skills; timing and communications.

Über diesen Titel

Über die Autorin bzw. den Autor

This multi-author book, edited by John Mattock, draws on viewpoints from a variety of authors who have experienced the joys, trials and tribulations of working far from home in very different cultures. These authors will challenge your assumptions and offer practical advise in how to get it right when working outside the culture you are familiar with.

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Acknowledgements

Introduction

CHAPTER 1: Culture

How to unlock your own knowledge of your partner's culture,

and apply it as you prepare to do business.

CHAPTER 2: Company

How to interpret your partner's company style and attitudes,

and adjust your expectations to fit.

CHAPTER 3: Character

How to look more deeply into your partner's motivations and

aspirations, and lay your plans accordingly.

CHAPTER 4: Tactics

How to shape your style of negotiation to suit local conditions,

while meeting your objectives.

CHAPTER 5: Timing

How to establish the right rhythms in the business relationship,

measured over hours and over years.

CHAPTER 6: Talk

How to get your messages across both clearly and persuasively.

A Glossary of Offshore English

What certain words are likely to mean in 'English' conversation

in the world of international business.

Final Quiz

Test your understanding of the international arena using true

examples.

Further Reading

Index

Details zur Ausgabe

• Verlag: Kogan Page
• Erscheinungsdatum: 2003
• Sprache: Englisch
• ISBN 10: 074943922X
• ISBN 13: 9780749439224
• Einband: Taschenbuch
• Auflage: 3
• Anzahl der Seiten: 192
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar