Market Research in Practice: A Guide to the Basics - Softcover

HAGUE, Paul

Softcover

ISBN 10: 0749441801 ISBN 13: 9780749441807

Verlag: Kogan Page, 2004

Inhaltsangabe

<div>* Part of the new Market Research in Practice series published in association with the Market Research Society</div>

Über diesen Titel

Über die Autorinnen und Autoren

Paul Hague, based in Manchester, UK, is co- founder of B2B International. With 45 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of Market Research in Practice 5e and The Business Model Handbook, also published by Kogan Page.

Nick Hague, based in Manchester, UK, is co-founder and Head of Growth at B2B International. He is also a host on the B2B Insights Podcast in which he interviews experts on customer experience and branding.

Carol-Ann Morgan is a Director at B2B International and is in charge of research techniques. Before this she worked as a lecturer and social researcher at Salford University.

Details zur Ausgabe

• Verlag: Kogan Page
• Erscheinungsdatum: 2004
• Sprache: Englisch
• ISBN 10: 0749441801
• ISBN 13: 9780749441807
• Einband: Taschenbuch
• Anzahl der Seiten: 264
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar