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Questionnaire Design: How To Plan, Structure And Write Survey Material For Effective Market Research (Market Research in Practice) - Softcover

Buch 2 von 2: Market Research in Practice

Brace, Ian

 
9780749441814: Questionnaire Design: How To Plan, Structure And Write Survey Material For Effective Market Research (Market Research in Practice)
Softcover
ISBN 10: 074944181X ISBN 13: 9780749441814
Verlag: Kogan Page Ltd, 2004

Inhaltsangabe

<div>* A guide that focuses on core skills * Written by one of the most experienced market researchers in the field of questionnaire design * Includes a free CD-ROM containing questionnaire-writing software Questionnaires are a vital tool for the market researcher: they draw accurate information from respondents, give structure to interviews, facilitate data processing and provide a standard form on which facts, comments and attitudes can be recorded. ""Questionnaire Design"" explains the role of questionnaires in market research, and looks at different types of questions and questionnaires and when and how they should be used. The book also explains how to plan, structure and write the right questionnaire for the research you are running. Contents are as follows: * Objectives in writing questionnaires * Differences between data collection media * Planning your questionnaire * Writing the questions * types of questions * Using prompt material * Laying it out * Piloting * Ethical issues * Social desirability bias and how to avoid it * Issues in multi-national surveys</div>

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Über die Autorin bzw. den Autor

Ian Brace is director of research methods at TNS UK. He has been a market researcher for over 30 years, during which time he worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup.

Ian Brace is a visiting fellow in market research at Bristol Business School, and currently a member of the council of the Market Research Society and deputy chair of the Market Research Standards Board. He is the author of Questionnaire Design, and co-author of An Introduction to Market & Social Research, also published by Kogan Page.

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Verlag
Kogan Page Ltd
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
074944181X
ISBN 13 
9780749441814
Einband
Taschenbuch
Anzahl der Seiten
289
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780749481971: Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)

Vorgestellte Ausgabe

ISBN 10:  0749481978 ISBN 13:  9780749481971
Verlag: Kogan Page, 2018
Softcover