Brand Lands, Hot Spots and Cool Spaces: Welcome to the Third Place and the Total Marketing Experience

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9780749442569: Brand Lands, Hot Spots and Cool Spaces: Welcome to the Third Place and the Total Marketing Experience
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Book by Mikunda Christian

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Críticas:

"The best marketing book of the past 20 years." (Dr H Maise, Director, Vienna International Airport)

"The core concepts of Mikunda's work are the most highly debated topics in environmental design today... an incisive and useful roadmap for understanding this new landscape." (Gregory Beck, Director, The Experience Architecture Forum at Harvard University)

"Mikunda acts as a tour guide to the world's 'third places' revealing the secrets of how they work." (Financial Times, Germany)

"Mikunda is a guru and mastermind of new experience worlds." (Visa Magazine)

Reseña del editor:

To successfully establish an emotional bond with a customer, marketers have to access the mind and heart. Linking the desire for entertainment with emotion and putting the customer in the right mood is the key to attracting sales. In this riveting book we are shown how this is achieved in public spaces all over the world. Known as "Third Places" these are locations, apart from home and work, that we choose to visit.

A master of mood management, the author draws on his extensive experience of working with marketers, designers and architects to create pleasurable and memorable sensory experiences. We're given a unique and fascinating insight into how people's emotions are influenced through light, colour, smell, sound and other sensory triggers.

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Christian Mikunda
Verlag: Kogan Page Business Books (2004)
ISBN 10: 0749442565 ISBN 13: 9780749442569
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Buchbeschreibung Kogan Page Business Books, 2004. Hardcover. Zustand: New. Bestandsnummer des Verkäufers DADAX0749442565

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