The Business Plan Workbook: The Definitive Guide to Researching Writing up and Presenting a Winning Plan (Business Enterprise S.) - Softcover

Barrow, Colin

Softcover

ISBN 10: 0749443464 ISBN 13: 9780749443467

Verlag: Kogan Page, 2005

Inhaltsangabe

The Business Plan Workbook has established itself as the essential guide to business planning for students and entrepreneurs alike.

Drawing on the experience, knowledge and expertise of the Enterprise Faculty within Cranfield School of Management, it brings together the processes and procedures required to write a business plan. With an emphasis on practicality, it contains 20 assignments with several worksheets and examples from the business plans of sucessful entrepreneurs. Cranfield has developed and tested this method of helping people to research and validate their business ideas, and then to write up a plan themselves, so the book itself is based on sound principles. Without a business plan, no bank or venture capital house will consider a loan for start-up or expansion, and the workbook contains the criticisms, warnings and experiences of investors as well as successful entrepreneurs.

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Über die Autorin bzw. den Autor

Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.

As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.

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The content is divided into seven key phases: history and position of the business, market research, competitive business strategy, operations, forecasting results, business controls, and writing up and presenting a plan.

Details zur Ausgabe

• Verlag: Kogan Page
• Erscheinungsdatum: 2005
• Sprache: Englisch
• ISBN 10: 0749443464
• ISBN 13: 9780749443467
• Einband: Tapa blanda
• Auflage: 5
• Anzahl der Seiten: 416
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar