A Handbook of Intellectual Property Management: Protecting, Developing and Exploiting Your IP Assets - Softcover

Jolly, Adam

Softcover

ISBN 10: 0749445351 ISBN 13: 9780749445355

Verlag: Kogan Page, 2005

Inhaltsangabe

a practical reference source for both creators and users of intellectual property (ip), directing them towards the best of current thinking and practice in building and developing a cost-effective portfolio of rights.

Über diesen Titel

Críticas:

“the value of a handbook of intellectual property management lies in its wide range of applications and contributors. forty separate intellectual property issues are addressed from brand equity to counterfeiting and dispute resolution.”

professional manager

Reseña del editor:

this book is designed as a practical reference source for both creators and users of intellectual property (ip), directing them towards the best of current thinking and practice in building and developing a cost-effective portfolio of rights.

every year the patent office receives over 30,000 patent applications; 80,000 trade mark applications and 14,000 design registrations. the potential for creating value from ideas, brands, designs and processes has never been greater. but, neither has the speed at which innovation and creativity can be replicated around the world. organisations need to find ways of keeping ahead of their rivals. to this end, the process of defining and protecting their ip is becoming a mainstream activity with as much future impact as finance or marketing. ip protection can be equally important in securing the distinctive know-how and identity on which an organisation is based.

Über diese Auflage

• Verlag: Kogan Page
• Erscheinungsdatum: 2005
• ISBN 10: 0749445351
• ISBN 13: 9780749445355
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 240