The Franchising Handbook: The Complete Guide to Choosing a Franchise - Softcover

Murray, Iain

Softcover

ISBN 10: 0749445416 ISBN 13: 9780749445416

Verlag: Kogan Page, 2006

Inhaltsangabe

Franchising is big business. Annually the UK franchising industry is worth over £9.5billion, employs 326,000 people and introduces around 3,000 new small businesses into the UK. Last year 95% of all franchisees reported profitability making it one of the safest ways to start up a business. Given these statistics, it is not surprising that franchising continues to expand, both in popularity and economic terms as individuals are able to enter the market with a proven brand and business formula to follow.

The Franchising Handbook is a comprehensive and accessible guide for both franchisees and franchisors. It offers advice on the best way to choose a franchise, and is illustrated throughout with real-life case-studies plus an A-Z directory of franchises arranged by each major market.

Key topics covered include:

The Franchising Boom: success stories, size and scope of the UK franchising sector, how franchising works and the pros and cons

How to Choose a Franchise: Self-assessment, preparing yourself, using an expert, the franchise contract, raising finance, what to expect next

How to Franchise Your Business: Expanding your business, research, sources of franchise revenue, services provided by the franchisor, training and operating manuals

Prospects for the future

Über diesen Titel

Über die Autorin bzw. den Autor

Iain Murray is a leading business journalist who has written about franchising for the Express newspapers for over 20 years.

Auszug. © Genehmigter Nachdruck. Alle Rechte vorbehalten.

1 Nothing succeeds like franchising success

2 The ins and outs, the pros and cons

The different types of franchise; The pros and cons

3 Any questions

A self-analysis summary

4 Searching for the perfect partner

Other sources of information; Can you afford the franchise of your choice and what do you get for your money?; Do I have what it takes?

5 Don't shoot the wrong beast

Take a closer look at what catches your eye; Checklist

6 Getting closer and getting help

Better than guesswork; The experts; The most common snares and pitfalls

7 Signing on the dotted line

Termination of the contract; Things that you -- or better still, your lawyer -- should look out for in a franchise agreement

8 Winning over the bank

The borrower, otherwise known as you; The amount you want, or need, to borrow; The nature of the business; The nature of the loan; Repaying the loan; Security; The business plan; The interview; Dance of the seven veils -- or what your bank manager will want you modestly to reveal

9 Ladies (or should I say women) first

Some useful websites for networking women in business

10 A little marriage guidance

Appendix

British Franchise Association; Affiliated professional advisers; Useful website addresses; Tips on selling

Details zur Ausgabe

• Verlag: Kogan Page
• Erscheinungsdatum: 2006
• Sprache: Englisch
• ISBN 10: 0749445416
• ISBN 13: 9780749445416
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 256
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar