Marketing Revolution - Softcover

Paul Gamble; Alan Tapp; Merlin Stone; Anthony Marsella

Softcover

ISBN 10: 0749447761 ISBN 13: 9780749447762

Verlag: Kogan Page, 2012

Inhaltsangabe

How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors insight into the revolutionary marketing practices of the global giant, IBM.
This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques.

Details zur Ausgabe

• Verlag: Kogan Page
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 0749447761
• ISBN 13: 9780749447762
• Einband: Taschenbuch
• Anzahl der Seiten: 308
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar