Creativity in Public Relations (Public Relations in Practice) - Softcover

Green, Andy

Softcover

ISBN 10: 0749448237 ISBN 13: 9780749448233

Verlag: Kogan Page Ltd, 2007

Inhaltsangabe

Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips for generating creative ideas, as described by the "five Is" of the creative process: information, incubation, illumination, integration and illustration. Among the topics it explores are: techniques for stimulating ideas, ways to evaluate ideas, obstacles to creativity, the creative individual, and the creative organization. It includes practical examples and research carried out by those in the PR industry who are regarded by their peers as "creative." By clearly establishing a definition of "creativity," this third edition will help PR practitioners use the creative process to greater effect in their work.

Über diesen Titel

Über die Autorin bzw. den Autor

Andy Green runs his own public relations and marketing consulting firm. He has over 20 years of experience in the public relations profession and has won numerous professional awards for his creative work. He now teaches courses on creativity for many leading organizations.

Details zur Ausgabe

• Verlag: Kogan Page Ltd
• Erscheinungsdatum: 2007
• Sprache: Englisch
• ISBN 10: 0749448237
• ISBN 13: 9780749448233
• Einband: Taschenbuch
• Auflage: 3
• Anzahl der Seiten: 244
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar