Different Thinking: Creative Strategies for Developing the Innovative Business - Hardcover

Forster, Anja; Kreuz, Peter

Hardcover

ISBN 10: 0749448407 ISBN 13: 9780749448400

Verlag: Kogan Page Ltd, 2007

Inhaltsangabe

<div>Different Thinking presents practical tools and strategies companies can use to help drastically increase the value of the business. The authors show readers how they can question their company's strategies, create new markets, give their products a radical makeover, and invent innovative new price and profit models to give them a competitive advantage over their rivals. To illustrate the theory, there are international examples from a broad spectrum of industries, from Apple and Virgin to Daimler-Chrysler, McDonald's, and Washington Mutual Bank, which show how taking such innovative approaches has worked in practice.</div>

Über diesen Titel

Über die Autorinnen und Autoren

Anja Foerster is an owner and managing partner of the Labor fuer Business Querdenken. Both authors are consultants to businesses of all types and sizes on the subject of innovative business solutions.

Peter Kreuz is the owner of the Labor fuer Business Querdenken an international consulting firm dedicated to equipping leaders for a world of change.

Details zur Ausgabe

• Verlag: Kogan Page Ltd
• Erscheinungsdatum: 2007
• Sprache: Englisch
• ISBN 10: 0749448407
• ISBN 13: 9780749448400
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 198
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar