Retailization - Softcover

Keith Lincoln; Lars Thomassen; Anthony Aconis

Softcover

ISBN 10: 0749449039 ISBN 13: 9780749449032

Verlag: Kogan Page, 2012

Inhaltsangabe

In this authoritative and comprehensive book on retail branding, international business experts Lars Thomassen, Keith Lincoln and Anthony Aconis reveal how the most successful brands survive in a world of increasingly powerful retailers and ever more knowledgeable shoppers.
Based on arguably the most extensive global analysis of the world of retail ever undertaken, and including a groundbreaking survey by AC Nielsen, Retailization presents an innovative and pragmatic seven-step pro-gramme to guarantee your survival by realizing the full retail potential of your brand

Details zur Ausgabe

• Verlag: Kogan Page
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 0749449039
• ISBN 13: 9780749449032
• Einband: Taschenbuch
• Anzahl der Seiten: 239
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar