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Monopoly Rules: How to Find Capture and Control the World's Most Lucrative Markets in Any Business - Softcover
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Críticas
"monopoly rules is a truly outstanding book - an example of a simple-sounding concept that has enormous power when fully explored, developed and customized. the art form of financially successful companies is differentiation. milind lele adds a clear new meaning to the concept of differentiation, providing powerful insight into strategic thought and positioning applicable to every type of business. monopoly rules should be required reading for anyone participating in strategic thinking or planning activities. to build and sustain high-performance business cultures requires injecting a process of new thinking on a regular basis and monopoly rules brings a new thought pattern capable of stimulating new direction and strategy." robert jenkins, chairman, ak steel and former chairman and ceo of sundstrand corporation "monopoly rules provides a fresh way of thinking about why companies succeed and where to look for new, breakthrough opportunities. milind lele's book is critical for anyone interested in sustaining differentiation in businesses; the monopoly rules are the step-by-step guidelines for success in a world in which the mass market is in tatters." dipak c jain, dean of the kellogg school of management, northwestern university "monopoly rules provides a really useful framework for sorting strategies that work from those that don't. it is exactly how successful entrepreneurs' minds work." alfred r berkeley, former president, nasdaq "this practical little book delivers it all: powerful concepts, engaging examples, and a simple system to protect and enhance your business. buy it!" benson p shapiro, malcolm p mcnair professor of marketing, emeritus, harvard business school "shows readers how to win and hold on to that crucial market segment that can make them rich." independent "...this concise , powerful book ... provides a new way to think about customer management and lele shows that anyone can stay ahead of the game." ccf news
Reseña del editor
In this concise, powerful book, business strategist Milind Lele shows you how to win and hold on to that crucial market segment that can make you rich.
Conventional wisdom attributes winning to having the best products at the lowest prices, a great brand, superior management and the lowest overhead. Dr Lele shows that anyone can achieve this by focusing on these monopoly rules:
What patch of open market space does this business own - or could it own?
Are there enough customers whose needs are not being met and are they willing to spend money to have those needs met?
How long will this space remain open and why?
What do you have to do to capture it and wall it off?
When will the party end and what do we do next?
In this world, where the mass market has disappeared, Monopoly Rules provides a new way to think, take action and stay ahead of the game.
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- VerlagKogan Page
- Erscheinungsdatum2007
- ISBN 10 0749449659
- ISBN 13 9780749449650
- EinbandTapa blanda
- SpracheEnglisch
- Auflage1
- Anzahl der Seiten224
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