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How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands - Hardcover

Lincoln, Keith; Thomassen, Lars

 
9780749450168: How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands
Hardcover
ISBN 10: 0749450169 ISBN 13: 9780749450168
Verlag: Kogan Page Ltd, 2007

Inhaltsangabe

How to Succeed at Retail presents a winning template for action that can apply to traditional brands and retailers alike. Twenty-five international case studies demonstrate success in action, explaining how the world's most successful brands sell themselves to today's increasingly demanding shoppers. The messages and lessons apply to any and every business, making this essential reading for CEOs, brand managers, sales managers, marketing managers, retail managers, and students of retail studies, marketing, and business.

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Über die Autorin bzw. den Autor

Keith Lincoln and Lars Thomassen co-authored Retailization (2006), which is now in its third printing and has been translated into Japanese, Danish, Russian, and Chinese. Lincoln has worked in international communications and branding for nearly thirty years with Gillette, Nike, and LEGO. Thomassen is a leading Danish advertising and communications director.

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Verlag
Kogan Page Ltd
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0749450169
ISBN 13 
9780749450168
Einband
Gebundene Ausgabe
Anzahl der Seiten
207
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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