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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice) - Softcover
Inhaltsangabe
If you need to conduct market research for your company, a good questionnaire is a vital tool. Questionnaire Design covers anything and everything you need to know about constructing the perfect questionnaire for your business.
Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, Questionnaire Design is the book for you.
Now fully updated to include vital information about online questionnaires and interviews, their problems and potential, this book will be a useful addition to the bookshelf of every market research practitioner.
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Über die Autorin bzw. den Autor
Ian Brace is director of research methods at TNS UK. He has been a market researcher for over 30 years, during which time he worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup.
Ian Brace is a visiting fellow in market research at Bristol Business School, and currently a member of the council of the Market Research Society and deputy chair of the Market Research Standards Board. He is the author of Questionnaire Design, and co-author of An Introduction to Market & Social Research, also published by Kogan Page.
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- VerlagKogan Page
- Erscheinungsdatum2008
- ISBN 10 0749450282
- ISBN 13 9780749450281
- EinbandTapa blanda
- SpracheEnglisch
- Auflage2
- Anzahl der Seiten320
- Kontakt zum HerstellerNicht verfügbar
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780749450281. Bestandsnummer des Verkäufers 8724348
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780749450281. Bestandsnummer des Verkäufers 8724349
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
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Zustand: Good. 2nd. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 818961-6
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Zustand: Good. 2nd. Ships from the UK. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 18202719-6
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
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Zustand: Very Good. 2nd. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers 4602799-20
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
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Zustand: Good. 2nd. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 818961-6
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.45. Bestandsnummer des Verkäufers G0749450282I3N00
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.45. Bestandsnummer des Verkäufers G0749450282I4N00
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
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