Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice) - Softcover

BRACE, Ian

 
9780749450281: Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Softcover
ISBN 10: 0749450282 ISBN 13: 9780749450281
Verlag: Kogan Page, 2008

Inhaltsangabe


Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing.
Questionnaire Design explains the role of questionnaires in market research and looks at how and when certain kinds of questionnaires should be used. It explains how to compose the right questionnaire for the research.
The new edition includes information about online questionnaires and interviews, their problems and potential, and other useful advice about avoiding common errors.

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Über die Autorin bzw. den Autor


Ian Brace is Research Director at TNS UK. He has been a market researcher for over 30 years. He is a Visiting Fellow in market research at Bristol Business School (UK), and holds leadership positions within the British Market Research Society. He is also co-author of An Introduction to Market and Social Research, published by Kogan Page.

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Verlag
Kogan Page
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
0749450282
ISBN 13 
9780749450281
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
320
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Verantwortliche Person
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