Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion

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9780749450830: Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion
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Book by Ind Nicholas

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"Essential reading...contains some powerful insights." Call Centre Focus "A bible of the 'employee-centric' approach... Fascinating stuff." Infomatics "This is a timely book because the issue of how to define brands and bring them to life is at the heart of our age. As this readable book argues, if organizations are to maximize the full intellectual capital at their disposal and deliver excellent service, they need to engage employees with their ideals." Marketing "Includes the most memorable case to date on living the brand." Chris Macrae, Author of The Brand Chartering Handbook "Living the Brand offers some exciting reading." Brand News "Living the Brand is a useful guide to help you achieve this objective, to create a business 'brand' which people will feel more proud of, more committed to and therefore want to be associated with" Marketing (Ireland) Jan 2008

Reseña del editor:

Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand.

Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals.

This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning.

Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature of branding and why people have become such important definers of their brand.

Living the Brand is a CarbonNeutral® publication. To offset the carbon dioxide emissions generated in the book's production, native trees have been planted with Future Forests.

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9780749441296: Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion

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ISBN 10:  0749441291 ISBN 13:  9780749441296
Verlag: Kogan Page, 2003
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Buchbeschreibung Kogan Page 12/1/2007, 2007. Hardback or Cased Book. Zustand: New. Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion. Book. Bestandsnummer des Verkäufers BBS-9780749450830

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Buchbeschreibung Kogan Page Ltd, United Kingdom, 2007. Hardback. Zustand: New. 3rd Revised edition. Language: English. Brand new Book. Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand.Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals.This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning.Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature of branding and why people have become such important definers of their brand.Living the Brand is a CarbonNeutral (R) publication. To offset the carbon dioxide emissions generated in the book's production, native trees have been planted with Future Forests. Bestandsnummer des Verkäufers APC9780749450830

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Buchbeschreibung Kogan Page Ltd, United Kingdom, 2007. Hardback. Zustand: New. 3rd Revised edition. Language: English. Brand new Book. Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand.Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals.This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning.Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature of branding and why people have become such important definers of their brand.Living the Brand is a CarbonNeutral (R) publication. To offset the carbon dioxide emissions generated in the book's production, native trees have been planted with Future Forests. Bestandsnummer des Verkäufers APC9780749450830

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Buchbeschreibung Kogan Page. Hardcover. Zustand: New. 200 pages. Dimensions: 9.2in. x 6.3in. x 0.9in.A companys workforce is its most valuable asset. It is the employees who translate an organizations strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals. This practical and inspirational book is about how organizations can empower their employees and create brand champions. Using international examples, Nicholas Ind shows that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand creates meaning for the employee. Living the Brand shows how to make this happen. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Bestandsnummer des Verkäufers 9780749450830

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Buchbeschreibung 2007. Hardcover. Zustand: New. 3rd. Hardcover. A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 200 pages. 0.454. Bestandsnummer des Verkäufers 9780749450830

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Buchbeschreibung Kogan Page, 2007. Hardcover. Zustand: New. Bestandsnummer des Verkäufers INGM9780749450830

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