The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit - Hardcover

Higham, William

Hardcover

ISBN 10: 0749454504 ISBN 13: 9780749454500

Verlag: Kogan Page, 2009

Inhaltsangabe

Book by Higham William

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Críticas:

"The book provides straightforward practical advice on how to deal with... situations promptly with minimum fuss or discomfort to all concerned. A really helpful handbook for these troubled times." Business Executive November 2009

Reseña del editor:

Trend forecasting is a science: tomorrow is predictable. Understanding consumer trends means the difference between corporate success and failure, as trends affect every sector and every market. The success or failure of global brands from Dove to Apple, McDonalds to Coca Cola is increasingly recognised as being trend-driven. For companies to survive, they will need to understand how to take advantage of these changes, rather than just react to them.

The Next Big Thing reveals how trends work, how to spot them, and then how to use that knowledge to gain financial and competitive advantage. Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them. The Next Big Thing will enable you to anticipate, prepare for and benefit from trends.

Über diese Auflage

• Verlag: Kogan Page
• Erscheinungsdatum: 2009
• ISBN 10: 0749454504
• ISBN 13: 9780749454500
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 272