Effective Business Writing (The Sunday Times Creating Success) - Softcover

Forsyth, Patrick

Softcover

ISBN 10: 0749454539 ISBN 13: 9780749454531

Verlag: Kogan Page, 2009

Inhaltsangabe

Clear and distinctive written communications are essential if you wish to create a favourable impression, project personal and corporate personality and strike a distinctive note. Effective Business Writing will help you to formulate a systematic approach to writing that makes its easier and quicker to get the right words down, avoiding the dangers of bland and formulaic approaches.

It is important to adopt the right style, create a clear and appropriate structure, and select the method - letter, fax or email - that suits your purpose. Effective Business Writing will teach you how to do this. It will also help you to understand how people make decisions so that you can use it to your advantage when writing to customers, putting together promotional text and using your message to prompt action. It covers the advantages and disadvantages of email and how to make it productive, as well as the approach you should take when writing longer documents such as reports and proposals.

Every executive or manager who has to "put pen to paper" whether their communications are external or internal, and who wants to be understood and make their messages count will find Effective Business Writing indispensable.

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Über die Autorin bzw. den Autor

Patrick Forsyth runs Touchstone Training & Consultancy and specializes in marketing, sales and communications skills. Writing is a significant part of his own work portfolio. He is the author of more than fifty successful business books, including Motivating Your Staff, Successful Time Management and How to Write Reports and Proposals. He writes regularly for a number of business journals, and for Writing Magazine, and devises and writes training materials.

Details zur Ausgabe

• Verlag: Kogan Page
• Erscheinungsdatum: 2009
• Sprache: Englisch
• ISBN 10: 0749454539
• ISBN 13: 9780749454531
• Einband: Taschenbuch
• Anzahl der Seiten: 144
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar