The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies - Hardcover

Finne, Sami; Sivonen, Hanna

 
9780749454562: The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
Hardcover
ISBN 10: 0749454563 ISBN 13: 9780749454562
Verlag: Kogan Page, 2008

Inhaltsangabe

The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes, shopper information sharing and more. In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing.

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Über die Autorinnen und Autoren

Sami Finne is a principal consultant and the sector leader for the Retail & Consumer Products sector in Capgemini Consulting Finland, a member of the leadership team and Sales Director of Capgemini Consulting Finland. His focus areas include retail strategy and concept development, customer loyalty management, manufacturer-retailer collaboration models, organisation design and shopper analytics. He is also a well known speaker in top management seminars and conferences, and a visiting lecturer in several academic institutions, including Helsinki School of Economics and Helsinki University.

Hanna Sivonen is Senior Consultant in the Marketing, Sales and Service Transformation team of Capgemini Finland. She has extensive experience in projects for retail and consumer product companies, including category management, shopper analytics, shop-in-shop development, promotion management, marketing effectiveness and customer loyalty. Hanna has also carried out several strategic studies of global retail trends for leading Finnish retailers.

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Verlag
Kogan Page
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
0749454563
ISBN 13 
9780749454562
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
384
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9780749456986: The Retail Value Chain

Vorgestellte Ausgabe

ISBN 10:  0749456981 ISBN 13:  9780749456986
Verlag: Kogan Page, 2012
Softcover