New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility - Softcover

GRIFFIN, Andrew

Softcover

ISBN 10: 0749456337 ISBN 13: 9780749456337

Verlag: Kogan Page, 2009

Inhaltsangabe

Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Management shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it.

Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.

Über diesen Titel

Über die Autorin bzw. den Autor

Andrew Griffin is a corporate reputation specialist. He advises some of the world's leading companies and most trusted brands on crisis management, issues management and corporate citizenship. Andrew is managing director of Regester Larkin, the international reputation risk management consultancy which is credited with pioneering best practice systems across all sectors in this specialist discipline. Regester Larkin can be reached via their website http://www.regesterlarkin.com.

He is an adviser to senior executives on sudden incidents and longer-term reputation risks and takes a particular interest in corporate positioning on controversial issues. He is a regular speaker, writer and commentator in this critical area of management and corporate communications.

Details zur Ausgabe

• Verlag: Kogan Page
• Erscheinungsdatum: 2009
• Sprache: Englisch
• ISBN 10: 0749456337
• ISBN 13: 9780749456337
• Einband: Taschenbuch
• Anzahl der Seiten: 184
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar