Public Relations Strategy (PR In Practice) - Softcover

OLIVER, Sandra

 
9780749456405: Public Relations Strategy (PR In Practice)
Softcover
ISBN 10: 074945640X ISBN 13: 9780749456405
Verlag: Kogan Page, 2009

Inhaltsangabe

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics:

- PR as strategic and issues management

- the governance role of PR within organizations

- attaining and maintaining reputation

- internal communication as PR strategy

- online/offline media relations

- research matters: exploration and evidence

- managing ethics and evaluation in PR programming

Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.

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Über die Autorin bzw. den Autor

Following a successful career in media and industrial/commercial public relations, Dr. Sandra M Oliver currently lectures and researches at Thames Valley University in London. She is an external examiner for undergraduate and postgraduate degree programmes at Bournemouth and Stirling Universities respectively. She is founding editor in chief of the international academic quarterly Corporate Communications journal, a fellow of the Royal Society of Arts and chair of the International Public Relations Association.

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Verlag
Kogan Page
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
074945640X
ISBN 13 
9780749456405
Einband
Tapa blanda
Auflage
3
Anzahl der Seiten
208
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

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Vorgestellte Ausgabe

ISBN 10:  0749448652 ISBN 13:  9780749448653
Verlag: Kogan Page, 2007
Softcover