A Quick Start Guide to Social Media Marketing: High-Impact, Low-Cost Marketing That Works (New Tools for Business) - Softcover

Richardson, Neil; Gosnay, Ruth; Carroll, Angela

Softcover

ISBN 10: 0749457589 ISBN 13: 9780749457587

Verlag: Kogan Page Ltd, 2010

Inhaltsangabe

A Quick Start Guide to Social Media Marketing shows how using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. It covers: the benefits of social media marketing; how to apply advertising, PR and sales promotion; ethical behavior; how to add value for customers; how to use social networking sites to acquire, retain and satisfy customers; the implications for managing communications; the future of social network marketing.

For anybody who wants to learn about high-impact, low-cost social media marketing that works, this Quick Start Guide provides an understanding of how theories and tools work in actual business scenarios.

Über diesen Titel

Über die Autorinnen und Autoren

Neil Richardson has a wealth of private-sector experience in sales, marketing and customer service. He is a Senior Lecturer in Marketing at Leed Business School, actively involved in marketing education, research and consultancy and is co-author of Develop Your Marketing Skills (also published by Kogan Page).
Ruth M Gosnay has a vast experience of working for household names in various marketing roles. She has been a Senior Lecturer in Marketing for nine years. She is co-author of Develop Your Marketing Skills (also published by Kogan Page).
Angela Carroll is currently a Senior Teaching Fellow at Leeds University Business School where she specializes in teaching media with an emphasis on new media applications.

Neil Richardson has a wealth of private-sector experience in sales, marketing and customer service. He is a Senior Lecturer in Marketing at Leeds Business School and actively involved in marketing education, research and consultancy.
Ruth M Gosnay has a vast experience of working for household names in various marketing roles. She has been a Senior Lecturer in Marketing for nine years. Ruth and Neil also co-authored Develop. Your Marketing Skills published by Kogan Pagel.
Angela Carroll is currently a Senior Teaching Fellow at Leeds University Business School where she specializes in teaching media with an emphasis on new media applications.

Details zur Ausgabe

• Verlag: Kogan Page Ltd
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 0749457589
• ISBN 13: 9780749457587
• Einband: Taschenbuch
• Anzahl der Seiten: 150
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar