The Grocers: The Rise and Rise of Supermarket Chains - Softcover

Seth, Andrew; Randall, Geoffrey

Softcover

ISBN 10: 0749461047 ISBN 13: 9780749461041

Verlag: Kogan Page Ltd, 2011

Inhaltsangabe

The Grocers is an authoritative history and analysis of the British supermarket industry, completely updated in this new edition. It describes the fiercely competitive struggle between the major players and analyses the successes and failures of well-known brands. It tells the continuous story of Britain's undoubted winner, Tesco, who is dominant in its home market and increasingly successful in international markets such as the USA, and Asda, owned by Wal-Mart, the biggest retailer in the world.

The book examines the main players in the ever-changing European market and the Wal-Mart dominated USA market. The authors identify the key factors behind success so far and the qualities that will be needed to survive and win in this evolving industry. Highlighting internet shopping and other "new ways of shopping," The Grocers discusses how challengers such as Ocado, an internet-only retailer, will create new challenges for existing companies. 

The third edition covers the extensive developments that have revolutionized the grocery trade in the last 10 years, including regional players taking over established, global brands. Moreover, it examines current issues such as retailing in a recession, the rise of the hard discounters, and increasing international competition.

Über diesen Titel

Über die Autorinnen und Autoren

Geoffrey Randall is a leading marketing consultant and Andrew Seth is a marketing practitioner and Board Chairman of the Added Value agency.  Seth is a graduate of the Harvard Business School's Advanced Management Program and Randall of HBS's International Teachers Program.  Together, they are expert commentators on the supermarket industry in the UK and globally.  They combine scholarship and rigorous study with practical knowledge and insider awareness of an industry and a group of companies that affect the day to day lives of everyone in Britain and the developed world. Their previous works include The Grocers (1st/2nd Editions in 1999/2001) and Supermarket Wars (2005).

Andrew Seth is a director of several companies and is a business writer, broadcaster and consultant. He worked in the UK, Europe and the USA for Unilever and was Chairman of Lever Brothers UK, forming close relationships with many of today's leading retailers.

Geoffrey Randall is an author and independent consultant specializing in marketing training and management education. His clients have included Unilever, BT, McVitie's and WHSmith. He has a background in market research, marketing and strategic planning, and also writes and lectures on business topics.

Details zur Ausgabe

• Verlag: Kogan Page Ltd
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 0749461047
• ISBN 13: 9780749461041
• Einband: Taschenbuch
• Auflage: 3
• Anzahl der Seiten: 208
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar