Distribution Channels: Understanding and Managing Channels to Market - Softcover

Dent, Julian

Softcover

ISBN 10: 0749462698 ISBN 13: 9780749462697

Verlag: Kogan Page Ltd, 2011

Inhaltsangabe

Understanding marketing distribution business models is critical to business success. With distribution now representing around half of almost every industry’s activities, optimizing routes to market has never been so important. 

Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, while also explaining channel partners’ business models and how to engage with them for effective market access. 

Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. 

Comprehensive and clear, this book provides the knowledge needed to improve a business model to ensure maximum market exposure and successful product delivery.

Über diesen Titel

Über die Autorinnen und Autoren

Julian Dent is Chairman of VIA International, a specialist routes-to- market consultancy. He has over 25 years' experience in distribution throughout the world, specializing in channel strategy and implementation, working at global, corporate and regional levels. His clients have included Barclays Bank, BP, Esso, IBM, Microsoft, Nokia, Orange, Subway and Xerox.

Julian Dent is Chairman of VIA International, a specialist routes-to-market consulting firm. He has over thirty years' experience in distribution throughout the world, specializing in channel strategy and implementation. His clients have included Barclays Bank, BP, IBM, Microsoft, Nokia, Subway and Xerox.

Details zur Ausgabe

• Verlag: Kogan Page Ltd
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 0749462698
• ISBN 13: 9780749462697
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 403
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar