Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status - Softcover

Cheverton, Peter

 
9780749463519: Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Softcover
ISBN 10: 0749463511 ISBN 13: 9780749463519
Verlag: Kogan Page Ltd, 2012

Inhaltsangabe


Very few books take the long-term, team-selling strategic view of key account management that this book takes. Focusing on implementation rather than theory, Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining, and developing key customers. Based on real and current experience of companies facing the KAM challenge, it provides tools for use in the real world that will help plan strategy.

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Über die Autorin bzw. den Autor


Peter Cheverton is founding Director of INSIGHT Marketing and People, a global training and consulting firm specializing in the development of customer-focused business strategies, with a strong focus on Key Account Management and Business Leadership. He has developed an international reputation as one of the leading experts in these challenging areas, working hands-on with clients around the world. He is author of Key Marketing Skills, Global Account Management and Key Account Management in Financial Services (all published by Kogan Page).

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Verlag
Kogan Page Ltd
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0749463511
ISBN 13 
9780749463519
Einband
Taschenbuch
Auflage
5
Anzahl der Seiten
376
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar