On Message: Precision Communication for the Digital Age - Softcover

Theobald

 
9780749464875: On Message: Precision Communication for the Digital Age
Softcover
ISBN 10: 0749464879 ISBN 13: 9780749464875
Verlag: Kogan Page, 2013

Inhaltsangabe

Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles, and strategies to develop hard-hitting communication.

Examining how to capture more followers who listen for longer and more intently, On Message will teach you how to develop your voice, segment your audience for more effective messaging, edit existing copy and engage with new and emerging markets.

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Über die Autorin bzw. den Autor

Theo Theobald is a freelance writer and business consultant with a track record that includes six years in senior sales and marketing management positions with the BBC and a creative writing career embracing major internet and audio production, including writing for BBC websites and radio. He runs his own company, Shocktactic Ltd which has undertaken major writing and production projects for a host of organizations including the BBC and CIPD. You can visit his website at www.shocktactic.co.uk

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Verlag
Kogan Page
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
0749464879
ISBN 13 
9780749464875
Einband
Taschenbuch
Anzahl der Seiten
200
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar