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The Innovation Handbook: How to Profit from Your Ideas, Intellectual Property and Market Knowledge - Softcover

Jolly, Adam

 
9780749465339: The Innovation Handbook: How to Profit from Your Ideas, Intellectual Property and Market Knowledge
Softcover
ISBN 10: 0749465336 ISBN 13: 9780749465339
Verlag: Kogan Page, 2013

Inhaltsangabe

In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients. But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK's Intellectual Property Office and the Technology Strategy Board, The Innovation Handbook offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields.

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Über die Autorin bzw. den Autor

Adam Jolly is a business writer and editor specialising in the management of growth, innovation, technology and business risk. He has produced titles for many leading business organisations and his work appears regularly in the national press. He is consultant editor on a number of Kogan Page titles including The Handbook of European Intellectual Property Management; Clean Tech Clean Profits and The Innovation Handbook.

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Verlag
Kogan Page
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
0749465336
ISBN 13 
9780749465339
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
360
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

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