The Complete Marketer: 60 Essential Concepts for Marketing Excellence

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9780749466763: The Complete Marketer: 60 Essential Concepts for Marketing Excellence

The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters – including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mobile marketing, advertising and PR and managing a sales team. 

McDonald and Meldrum have simplified the marketing discipline – translating the jargon and creating an encyclopedia of marketing terms, concepts and fundamentals. Designed as a resource that can be read as a whole or dipped into as needed, this book applies the authors' marketing know-how to every aspect of the marketing mix, making it a valuable resource for general managers, non marketers and marketing students.

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Book Description:

A thorough grounding in all aspects of marketing - from direct mail to online media - for non-marketing professionals

About the Author:

Professor Malcolm McDonald enjoys a global reputation as a leading authority on marketing. Emeritus Professor at Cranfield University, he is also Chairman of six companies and works with the operating boards of some of the world’s leading multinationals. He has written over 40 books including Marketing Plans: How to Prepare Them; How to Use Them and Malcolm McDonald on Marketing Planning (Kogan Page), as well as more than 100 articles and papers.

Mike Meldrum was a Lecturer in Marketing at the Cranfield School of Management, and now runs his own consulting company specializing in marketing, leadership development and coaching.

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McDonald, Malcolm
Verlag: Kogan Page 5/28/2013 (2013)
ISBN 10: 0749466766 ISBN 13: 9780749466763
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Buchbeschreibung Kogan Page 5/28/2013, 2013. Paperback or Softback. Buchzustand: New. The Complete Marketer: 60 Essential Concepts for Marketing Excellence. Book. Buchnummer des Verkäufers BBS-9780749466763

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McDonald, Malcolm
Verlag: Kogan Page (2017)
ISBN 10: 0749466766 ISBN 13: 9780749466763
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Buchbeschreibung Kogan Page, 2017. Paperback. Buchzustand: New. Never used! This item is printed on demand. Buchnummer des Verkäufers 0749466766

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Malcolm McDonald, Mike Meldrum
Verlag: Kogan Page Ltd, United Kingdom (2013)
ISBN 10: 0749466766 ISBN 13: 9780749466763
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Buchbeschreibung Kogan Page Ltd, United Kingdom, 2013. Paperback. Buchzustand: New. Language: English . Brand New Book. What is the marketing mix ? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily digestible chapters on topics such as digital marketing, understanding consumers, understanding markets, market audits, segmentation, sales forecasting, mobile marketing, advertising and PR, and managing a sales team. It features clear diagrams and definitions throughout to make concepts easy to understand. Malcolm McDonald and Mike Meldrum have simplified the discipline of marketing by translating the jargon and creating an encyclopaedia of marketing terms, concepts and fundamentals. They have applied their marketing know-how to every aspect of the marketing mix, making The Complete Marketer an invaluable resource for general managers, non-qualified marketers and students taking a module in marketing as part of a broader degree course. Buchnummer des Verkäufers AA99780749466763

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Malcolm McDonald, Mike Meldrum
Verlag: Kogan Page Ltd, United Kingdom (2013)
ISBN 10: 0749466766 ISBN 13: 9780749466763
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Buchbeschreibung Kogan Page Ltd, United Kingdom, 2013. Paperback. Buchzustand: New. Language: English . Brand New Book. What is the marketing mix ? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily digestible chapters on topics such as digital marketing, understanding consumers, understanding markets, market audits, segmentation, sales forecasting, mobile marketing, advertising and PR, and managing a sales team. It features clear diagrams and definitions throughout to make concepts easy to understand. Malcolm McDonald and Mike Meldrum have simplified the discipline of marketing by translating the jargon and creating an encyclopaedia of marketing terms, concepts and fundamentals. They have applied their marketing know-how to every aspect of the marketing mix, making The Complete Marketer an invaluable resource for general managers, non-qualified marketers and students taking a module in marketing as part of a broader degree course. Buchnummer des Verkäufers AA99780749466763

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McDonald, Malcolm; Meldrum, Mike
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Buchbeschreibung Kogan Page. PAPERBACK. Buchzustand: New. 0749466766 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|1.07. Buchnummer des Verkäufers OTF-S-9780749466763

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Malcolm McDonald, Mike Meldrum
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Buchbeschreibung Kogan Page 2013-05-03, 2013. Paperback. Buchzustand: New. Buchnummer des Verkäufers NU-TBS-00003984

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Buchbeschreibung Kogan Page. Paperback. Buchzustand: New. Paperback. 336 pages. Dimensions: 9.1in. x 6.1in. x 0.9in.The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mobile marketing, advertising and PR and managing a sales team. McDonald and Meldrum have simplified the marketing discipline translating the jargon and creating an encyclopedia of marketing terms, concepts and fundamentals. Designed as a resource that can be read as a whole or dipped into as needed, this book applies the authors marketing know-how to every aspect of the marketing mix, making it a valuable resource for general managers, non marketers and marketing students. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Buchnummer des Verkäufers 9780749466763

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McDonald, Malcolm; Meldrum, Mike
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Buchbeschreibung Kogan Page. PAPERBACK. Buchzustand: New. 0749466766 We ship from India. PAPERBACK INTERNATIONAL EDITION Brand New Copy. The ISBN-13 or Cover might be different but content is extactly same. We deliver in 5 - 9 days and actively resolve customer issues. Buchnummer des Verkäufers 0749466766-ABA

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McDonald, Malcolm, Meldrum, Mike
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Buchbeschreibung Kogan Page, 2013. Buchzustand: New. A source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. It applies the authors' marketing know-how to every aspect of the marketing mix. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 167 x 22. Weight in Grams: 503. . 2013. Paperback. . . . . Buchnummer des Verkäufers V9780749466763

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Buchbeschreibung Kogan Page. PAPERBACK. Buchzustand: New. 0749466766 *BRAND NEW* Ships Same Day or Next!. Buchnummer des Verkäufers SWATI2122648661

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