Strategic Internal Communication: How to Build Employee Engagement and Performance - Softcover

Cowan, David

 
9780749470111: Strategic Internal Communication: How to Build Employee Engagement and Performance
Softcover
ISBN 10: 0749470119 ISBN 13: 9780749470111
Verlag: Kogan Page Ltd, 2014

Inhaltsangabe

Effective internal communications is a much neglected area in the world of business. While most organizations recognize that the external communication between customers and shareholders is crucial to the success of a business, very few consider the implications of their internal communication or develop a clear strategy for it. So while management decisions may be perfectly rational, badly executed communication can leave staff across the organization confused, worried or disinterested.

Strategic Internal Communication offers a complete approach to building engagement, performance and cultural integration in any organization. It looks at the relation between the traditional silos of internal communication, HR and employee engagement and demonstrates, using the new Dialogue Box approach, how to use communication more effectively and strategically to break down these barriers.

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Über die Autorin bzw. den Autor

Dr David Cowan is a visiting scholar in the Communications Department, Boston College, USA. He has worked with a variety of clients, including SABIC, Honeywell Aerospace, SAP, Saudi Aramco, Hewlett-Packard, and has taught the Dialogue Box to over six hundred participants in America, Britain, China, Netherlands, India, Saudi Arabia, Singapore, and South Korea. He is former Global Head of Internal Communications at ArcelorMittal and has also worked at the World Bank and as a finance and technology journalist. He holds degrees from the University of Oxford and the University of St Andrews, where he earned his PhD.

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Verlag
Kogan Page Ltd
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
0749470119
ISBN 13 
9780749470111
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
176
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9780749478650: Strategic Internal Communication: How to Build Employee Engagement and Performance

Vorgestellte Ausgabe

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Softcover