Economics for Business: A Guide to Decision Making in a Complex Global Macroeconomy - Softcover

Cohen, Ivan K.

Softcover

ISBN 10: 0749470194 ISBN 13: 9780749470197

Verlag: Kogan Page, 2015

Inhaltsangabe

With a truly global perspective, this book merges business content with economics, making it an ideal introduction to economics for MBA students.  It explains key concepts and provides the tools needed to make decisions, sustain competitive advantage, and confront business complexities with confidence.  Each chapter contains a clear learning objective and learning outcomes, definitions of key terms, illustrations, charts, and graphs, and bullet point chapter summaries at the end.

Students will be able to understand:
- the crucial importance of the financial system to individual business and the macroeconomy
- the process of globalization and its implication for business
- the role of the market as well as supply and demand
- the impact of demand on branding and brand loyalty
- pricing strategies under various market structures

The book also includes free supporting online resources, including extra case studies and exam questions and answers, PowerPoint lecture slides, and links to current and relevant articles.

Über diesen Titel

Über die Autorin bzw. den Autor

Ivan K. Cohen is Associate Professor in Finance and Economics at Richmond University, the American International University based in London. With many years of teaching experience across a wide range of economics and finance classes and having taught on both sides of the Atlantic, he is able to offer a unique global approach to the study of economics.

Details zur Ausgabe

• Verlag: Kogan Page
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 0749470194
• ISBN 13: 9780749470197
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 359
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar