Event Planning and Management: A Practical Handbook for PR and Events Professionals (PR In Practice) - Softcover

Dowson, Ruth; Bassett, David

 
9780749471392: Event Planning and Management: A Practical Handbook for PR and Events Professionals (PR In Practice)
Softcover
ISBN 10: 0749471395 ISBN 13: 9780749471392
Verlag: Kogan Page, 2015

Inhaltsangabe

The events industry is an exciting, innovative, diverse and highly challenging environment in which to work. Event Planning and Management offers a structured, practical approach to all types of events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event.

Each stage of the process is fully supported with online resources including templates and discussion questions to make up a complete event planner's toolkit. Balancing coverage of the key theory and models with essential practical guidance, tools and case studies from organizations such as London 2012 and the Prince's Trust, Event Planning and Management is an ideal handbook for students and practitioners alike.

About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.

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Über die Autorinnen und Autoren

Ruth Dowson was Senior Lecturer in events management at the UK Centre for Events Management at Leeds Beckett University, UK for over 14 years. She has more than 30 years of experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors.

David Bassett is an experienced event organizer and educator in events management, leisure, sport and tourism. As Senior Lecturer at the UK Centre for Events Management, he educates and trains aspiring events managers, as well as industry practitioners, to deliver successful events in the UK and overseas.

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Verlag
Kogan Page
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
0749471395
ISBN 13 
9780749471392
Einband
Tapa blanda
Auflage
1
Anzahl der Seiten
328
Kontakt zum Hersteller
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Verantwortliche Person
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