The Business Plan Workbook: A Practical Guide to New Venture Creation and Development - Softcover

Barrow, Colin; Barrow, Paul; Brown, Robert

Softcover

ISBN 10: 0749472839 ISBN 13: 9780749472832

Verlag: Kogan Page, 2015

Inhaltsangabe

One of the most important steps in launching a new venture or expanding an existing one is the creation of a business plan. Time after time, studies and real-life examples reveal that the absence of a written business plan leads to a higher incidence of failure for new businesses, and inhibits growth and development.

Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to topic of business planning for new venture creation and development. Equally suitable for a range of academic and professional courses and for those developing small businesses, it takes the reader through 29 assignments to help you create and present your business plan, from learning how to create a competitive business strategy through to forecasting sales volume and value. It will help you to validate your business idea, brand your business, research and segment your market, and raise finance; all through one persuasive plan.

With new additional material covering the 7 Ps of Marketing, a section of Planning for Growth and a range of new and updated case studies of real life entrepreneurs, this classic text is an invaluable guide to all aspects of business planning.

Über diesen Titel

Über die Autorin bzw. den Autor

Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and has authored or co-authored ten books in the Dummies series. He was previously Head of the Enterprise Group at Cranfield School of Management, a leading International Business School. He is the author of The 30 Day MBA in International Business, The 30 Day MBA in Marketing, The 30 Day MBA in Business Finance, and Cut Costs Not Corners (Kogan Page).

Paul Barrow is an author, a Visiting Professor at Cranfield, and a consultant advising SMBs on growth strategies.

Robert Brown was formerly head of PR at McCann Erickson.  He is currently Managing Director of Stainforth PR, now part of the TBWA Group. He is a Visiting Professor in PR at Manchester Metropolitan University.

Details zur Ausgabe

• Verlag: Kogan Page
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 0749472839
• ISBN 13: 9780749472832
• Einband: Taschenbuch
• Anzahl der Seiten: 352
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar