Chartered Public Relations: Lessons from Expert Practitioners - Softcover

 
9780749473723: Chartered Public Relations: Lessons from Expert Practitioners
Softcover
ISBN 10: 074947372X ISBN 13: 9780749473723
Verlag: Kogan Page Ltd, 2015

Inhaltsangabe

The key institution in PR policies, standards and best practice, the Chartered Institute of Public Relations [CIPR] is the professional body for PR practitioners in the UK. In this anthology of 20 essays edited by CIPR President Stephen Waddington, leading chartered practitioners highlight the shift to professionalism in the profession and address current topics such as the quantification of results in PR, internal communications, freedom of information, global communication and more. The essays discuss the shift to the open organization, the application of best practice in different markets and the impact of globalization, and offer reflections on the fundamental theories of PR and their application to modern practice.

 

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Über die Autorin bzw. den Autor

Stephen Waddington is President of the Chartered Institute for Public Relations and Social Media Director of Ketchum Public Relations.  He is also author and editor of four books published variously by Bloomsbury (Brand Anarchy, 2012; and #BrandVandals, 2013) and Wiley (Share This, 2012; and Share This Too, 2013).

Contributors:
Matt Appleby, Chart. PR, FCIPR
Catherine Arrow, Chart. PR, FCIPR, FPRINZ
Hilary Berg, Chart.PR, MCIPR
David Crundwell, Chart.PR, FCIPR
Richard Flynn, Chart.PR, MCIPR
Susan Fox, Chart. PR, FCIPR
Professor Anne Gregory, FCIPR
Sukhjit Grewal, Director, Professional Development and Membership, CIPR
Jane Howard, Chart.PR, FCIPR
Paul Noble, Chart.PR, FCIPR
Julie McCabe, Chart.PR, FCIPR
Matt Mckay, Chart.PR, FCIPR
Anne Moir, Chart.PR, MCIPR
Paul Mylrea, Chart.PR, FCIPR
Clare Parker, Chart.PR, MCIPR
Linda Rolf, Chart.PR, MCIPR
Alan Smith, Chart.PR, MCIPR
Sally Sykes, Chart. PR, FCIPR
Martin Turner, Chart.PR, FCIPR
Ben Verinder, Chart.PR, MCIPR
Peter L Walker, Chart.PR, FCIPR

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Verlag
Kogan Page Ltd
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
074947372X
ISBN 13 
9780749473723
Einband
Taschenbuch
Anzahl der Seiten
310
Herausgeber
Waddington Stephen
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9780749479046: Chartered Public Relations: Lessons from expert practitioners

Vorgestellte Ausgabe

ISBN 10:  0749479043 ISBN 13:  9780749479046
Verlag: Kogan Page Ltd, 2016
Hardcover