Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations: An Integrated Approach to Online Marketing - Softcover

Kingsnorth, Simon

 
9780749474706: Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations: An Integrated Approach to Online Marketing
Softcover
ISBN 10: 074947470X ISBN 13: 9780749474706
Verlag: Kogan Page, 2016

Inhaltsangabe

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success.

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Über die Autorin bzw. den Autor

Simon Kingsnorth is the Global Head of Digital Marketing at Citi Private Bank.  His research interests include paid search, SEO, social media, affiliate and email marketing, CRM, and website design and development.
 
Contributors:
Glen Conybeare, Chief Commercial Officer, Stickyeyes
Murray Cox, Digital Strategy Director, Pancentric Digital
James Bourner, Digital Advertising Expert, Jellyfish

 

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Verlag
Kogan Page
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
074947470X
ISBN 13 
9780749474706
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
324
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar