The 30 Day MBA: Your Fast Track Guide to Business Success - Softcover

Barrow, Colin

Softcover

ISBN 10: 0749475005 ISBN 13: 9780749475000

Verlag: Kogan Page, 2016

Inhaltsangabe

Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this fourth edition of the hugely successful The 30 Day MBA shows you how to use key business concepts and tools to assess business decisions and implement strategy.

Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - The 30 Day MBA also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Chilango, TomTom, Heinz, Hotel Chocolat, Shell, The Card Factory and Addidas among others.

Including a range of free online questions and answers that enable you to self-assess your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.

Über diesen Titel

Über die Autorin bzw. den Autor

Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and he has authored or co authored ten books in the Dummies series. He was Head of the Enterprise Group at Cranfield School of Management, a leading international business school, for ten years, and he has lectured, researched and collaborated with colleagues in business schools in the UK, US, Canada, Australia, Asia and throughout Europe. He is the author of The Business Plan Workbook, The 30 Day MBA in International Business, The 30 Day MBA in Marketing and The 30 Day MBA in Business Finance (Kogan Page).

Details zur Ausgabe

• Verlag: Kogan Page
• Erscheinungsdatum: 2016
• Sprache: Englisch
• ISBN 10: 0749475005
• ISBN 13: 9780749475000
• Einband: Taschenbuch
• Auflage: 4
• Anzahl der Seiten: 332
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar