Stickier Marketing: How to Win Customers in a Digital Age - Hardcover

Leboff, Grant

Hardcover

ISBN 10: 0749476265 ISBN 13: 9780749476267

Verlag: Kogan Page, 2014

Über diesen Titel

Críticas:

"...should be considered nothing less than gospel." (Elite Business Magazine)

"Grant says the world wide web has commoditised the world, and being good at what you do is the minimum entry level to be allowed to compete - this is very powerful advice. It's not about what your business does, it's about how it does it, and who you do it for." (Talk Business)

Reseña del editor:

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.

Über diese Auflage

• Verlag: Kogan Page
• Erscheinungsdatum: 2014
• ISBN 10: 0749476265
• ISBN 13: 9780749476267
• Einband: Tapa dura
• Anzahl der Seiten: 272