Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals (PR In Practice) - Hardcover

Griffin, Andrew

Hardcover

ISBN 10: 0749476532 ISBN 13: 9780749476533

Verlag: Kogan Page, 2014

Inhaltsangabe

Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including how to approach issues of Corporate Social Responsibility. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur. Featuring a wide range of international case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald’s, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, Crisis, Issues and Reputation Management demonstrates how organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. As such, it provides a new and broader perspective on the topic for new and seasoned practitioners alike.

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Über die Autorin bzw. den Autor

Andrew Griffin, based in London, UK, has spent over 20 years as a crisis, issues and reputation adviser and is founder of The Griffin Consultancy which offers crisis and issues management services directly to clients and via strategic partnerships. He has helped some of the world's biggest companies and most trusted organisations respond to adversity. A former CEO of crisis and issues specialists Regester Larkin and lead partner of Deloitte's Reputation, Crisis and Resilience practice, he supports clients across all sectors, working with Boards, senior executive teams, communications teams and resilience functions.

Details zur Ausgabe

• Verlag: Kogan Page
• Erscheinungsdatum: 2014
• Sprache: Englisch
• ISBN 10: 0749476532
• ISBN 13: 9780749476533
• Einband: Tapa dura
• Anzahl der Seiten: 282
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: EUComply OÜ, GPSR Europäische Union; hello@eucompliancepartner.com; ; Pärnu mnt 139b-14; Tallinn; 11317; Estland