Design Management: The Essential Handbook - Softcover

Hands, David

 
9780749478414: Design Management: The Essential Handbook
Softcover
ISBN 10: 0749478411 ISBN 13: 9780749478414
Verlag: Kogan Page, 2017

Inhaltsangabe

Design Management is the essential handbook to all things design. As a discipline, design management is continually in motion; changing, responding and adapting to the dynamics of social and business transformation. As a business function, it combines project management, design, strategy and supply chain techniques to enable the creation of more effectively designed products, services, communications and brands. As such, it is relevant to a very broad range of industries and sectors, and Design Management recognizes this by structuring content around four key universal perspectives: values, horizons, visions, and futures. These perspectives give an overview of the development, key issues and future direction of design management. Meticulously researched, Design Managementgoes beyond individual project-level implementation to explore design strategy at both organizational and macro levels. By showcasing its impact all the way up to industrial and national application, students will gain a deep understanding of the nuances, scope and scalability of design. Filled with vibrant case studies and guest perspectives from a spectrum of industry leaders and policy makers, this book is an invaluable real-world commentary on design's role as a key asset in organizational activity. The book's engaging and accessible style provides students and practitioners with everything needed to foster a climate of creative engagement. Online resources include a valuable toolkit of PowerPoint slides, review questions, project questions, activity worksheets and further reading.

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Über die Autorin bzw. den Autor

Dr David Hands is a senior lecturer in Design Management at Lancaster University. He is also Course Leader for MA Design Management at the Imagination Lancaster research center. He has written and published extensively on all aspects and themes embracing the theory and practice of strategic design management.

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Verlag
Kogan Page
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
0749478411
ISBN 13 
9780749478414
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland