Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors?
The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use.
The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Mike Grigsby, based in Orlando, Florida, has more than 30 years' experience in the field of marketing analytics. He was formerly vice president of customer insights and advanced analytics at Brierley and Partners and of strategic business analysis and advanced analytics at Targetbase and has also held leadership positions at Hewlett-Packard and Gap. Previously an adjunct professor at the University of Texas at Dallas, he taught analytics at both graduate and undergraduate levels. He is the author of Advanced Customer Analytics, also published by Kogan Page.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
EUR 6,20 für den Versand von Vereinigtes Königreich nach Deutschland
Versandziele, Kosten & DauerEUR 25,87 für den Versand von USA nach Deutschland
Versandziele, Kosten & DauerAnbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Zustand: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Bestandsnummer des Verkäufers wbs7622418190
Anzahl: 1 verfügbar
Anbieter: Brit Books, Milton Keynes, Vereinigtes Königreich
Paperback. Zustand: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Bestandsnummer des Verkäufers 4252123
Anzahl: 1 verfügbar
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780749482169. Bestandsnummer des Verkäufers 9779994
Anzahl: 1 verfügbar
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Bestandsnummer des Verkäufers 30583611-5
Anzahl: 5 verfügbar
Anbieter: Hawking Books, Edgewood, TX, USA
Zustand: Very Good. Very Good Condition. Clean, tight and Neat. Five star seller - Buy with confidence! Bestandsnummer des Verkäufers X0749482168X2
Anzahl: 1 verfügbar
Anbieter: Textbooks_Source, Columbia, MO, USA
paperback. Zustand: Good. 2nd Edition. Ships same day or next business day! UPS shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket. Bestandsnummer des Verkäufers 002193556U
Anzahl: 16 verfügbar
Anbieter: Toscana Books, AUSTIN, TX, USA
Paperback. Zustand: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Bestandsnummer des Verkäufers Scanned0749482168
Anzahl: 1 verfügbar
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
Zustand: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Bestandsnummer des Verkäufers 30583611-5
Anzahl: 5 verfügbar
Anbieter: HPB-Red, Dallas, TX, USA
Paperback. Zustand: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Bestandsnummer des Verkäufers S_380908935
Anzahl: 1 verfügbar
Anbieter: HPB-Red, Dallas, TX, USA
Paperback. Zustand: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Bestandsnummer des Verkäufers S_424975941
Anzahl: 1 verfügbar