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E-mail is the most powerful direct marketing vehicle that has ever existed. In a world where the competition is never more than one click away, The Eng@ged Customer provides the vital strategies you need. Proven step-by-step strategies for making the leap from traditional marketing techniques to marketing via the Internet's own special rules of engagement Backed up with research and case studies from major companies such as Hewlett-Packard, Netcentives, CD Now, Amtrak, Palm Computing and other market leaders. Addresses issues such as how to make your e-mail communications welcome, how to prevent potential customers hitting the delete button, when e-mail becomes spam, how to maintain privacy and how to measure and track success. Contains all the information and tools necessary to start up an e-mail marketing programme.
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Über die Autorin bzw. den Autor
Hans Peter Brondmo is a pioneer and recognised authority in the emerging discipline of Internet direct-marketing; He is the founder of Post Communications Inc, the leading provider of closed-loop e-mail marketing solutions, and has developed e-mail campaigns for some of America's best-known companies; Educated at MIT, Brondmo is an entrepreneur and popular speaker; Hans Peter Brondmo was born in Norway and lives in San Francisco
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Eng@Ged (Engaged) Customer: The New Rules of Internet Direct Marketing
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Bestandsnummer des Verkäufers GOR004070914
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The Eng Ged Customer : The New Rules of Internet Direct Marketing
Anbieter: Wonder Book, Frederick, MD, USA
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Zustand: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp. Bestandsnummer des Verkäufers V02J-00501
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The Engaged Customer: The New Rules of Internet Direct Marketing
Verlag:
Piatkus Books, United Kingdom, 2001
ISBN 10: 0749922370
ISBN 13: 9780749922375
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Anbieter: Mr Pickwick's Fine Old Books, Katoomba, NSW, Australien
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Softcover. Zustand: Very Good. Zustand des Schutzumschlags: No Dust Jacket. Edition Unstated. Size: Quarto. 256 pages. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. Edges very slightly spotted or marked. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; ISBN: 0749922370. ISBN/EAN: 9780749922375. All our pictures shown here are of the actual item, not stock photos. Inventory No: RB11748: 80 For further info on this title, click on the "Contact Seller" button within this listing. We will try to reply within 24 hours. Otherwise you can order right now (inclusive of shipping options) from the "Add to Basket" button to the right. Bestandsnummer des Verkäufers RB11748
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