Below-The-Line Promotion (The Marketing Series Professional Development) - Softcover

Wilmshurst, John

 
9780750605489: Below-The-Line Promotion (The Marketing Series Professional Development)
Softcover
ISBN 10: 0750605480 ISBN 13: 9780750605489
Verlag: Butterworth-Heinemann Ltd, 1993

Inhaltsangabe

More money is spent on promoting a company and its products in below-the-line activities than on traditional advertising through press, poster, television and radio. Yet there are no books to tell marketing and advertising executives or students how to start. Author of the "Fundamentals and Practice of Marketing" and "The Fundamentals of Advertising", John Wilmshurst has drawn together key elements such as the various types of below-the-line activities (from sales promotion, and sales aids to merchandizing, exhibition and giveaways) in one book for practitioners and students alike.

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Verlag
Butterworth-Heinemann Ltd
Erscheinungsdatum
1993
Sprache
Englisch
ISBN 10 
0750605480
ISBN 13 
9780750605489
Einband
Taschenbuch
Anzahl der Seiten
420
Kontakt zum Hersteller
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Verantwortliche Person
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