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Inhaltsangabe
Book by Wilmshurst John Mackay Adrian
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`More than adequately covers the subject... References are very thoughtful.. I particularly like the way in which the author positions research in the book...
a most effective addition to any student bookcase.' QRM
Reseña del editor
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship.
The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques.
Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.
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- VerlagRoutledge
- Erscheinungsdatum1999
- ISBN 10 0750615621
- ISBN 13 9780750615624
- EinbandTapa blanda
- Auflage2
- Anzahl der Seiten408
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Fundamentals of Advertising
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Paperback. Zustand: Very Good. Fundamentals of Advertising This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780750615624
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Fundamentals of Advertising
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.38. Bestandsnummer des Verkäufers G0750615621I4N00
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Taschenbuch. Zustand: Sehr gut. 408 Seiten Aufl. 2000, Englisch * Einband: leichte Lagerspuren, kleine Macken/Kratzer * Seiten: sehr sauber, wie ungelesen * Versand innerhalb 24h, Rechnung mit ausgewiesener MwSt, zuverlässiger Service LL-6-3-4 Wir akzeptieren nur Vorkasse. Sprache: Englisch Gewicht in Gramm: 800. Bestandsnummer des Verkäufers 50853
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Paperback. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Bestandsnummer des Verkäufers CHL5937427
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Fundamentals of Advertising
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Softcover. Zustand: Good. 2. The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship.The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques.Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising. Bestandsnummer des Verkäufers SONG0750615621
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