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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student) - Softcover
Inhaltsangabe
Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides comprehensive coverage of the five key strategic stages: *Where are we now? Strategic and marketing analysis *Where do we want to be? Strategic direction and strategy formulation *How might we get there? Strategic choice *Which way is best? Strategic evaluation *How can we ensure arrival? Strategic implementation and control. This new, revised and updated edition builds on the strengths of the original text, making it essential reading for everyone studying the management of marketing. New features for this edition include: Expanded coverage of a number of important topics, including relationship marketing, internal marketing, market research and marketing logistics Greater emphasis throughout on marketing implementation Mini-cases and questions in every chapter to reinforce the key points raised
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Über die Autorin bzw. den Autor
The author of twelve books, Colin Gilligan is a fellow of the Chartered Institute of Marketing and a member of the Institute's Senate. His particular interests are in the areas of strategic marketing, competitive differentiation, the leveraging of strategy and planning for an uncertain future.
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- VerlagButterworth-Heinemann Ltd
- Erscheinungsdatum1997
- ISBN 10 075062244X
- ISBN 13 9780750622448
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten700
- Kontakt zum HerstellerNicht verfügbar
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Strategic Marketing Management: Planning, Implementation and Control (Butterworth-Heinemann Marketing Series)
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Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Bestandsnummer des Verkäufers M0075062244X-G
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Verlag:
Taylor & Francis Ltd, United Kingdom, Oxford, 1997
ISBN 10: 075062244X
ISBN 13: 9780750622448
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Paperback. Zustand: Very Good. Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides comprehensive coverage of the five key strategic stages: *Where are we now? Strategic and marketing analysis *Where do we want to be? Strategic direction and strategy formulation *How might we get there? Strategic choice *Which way is best? Strategic evaluation *How can we ensure arrival? Strategic implementation and control. This new, revised and updated edition builds on the strengths of the original text, making it essential reading for everyone studying the management of marketing. New features for this edition include: Expanded coverage of a number of important topics, including relationship marketing, internal marketing, market research and marketing logistics Greater emphasis throughout on marketing implementation Mini-cases and questions in every chapter to reinforce the key points raised. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR001386622
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Strategic Marketing Management.
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Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 700 | Sprache: Englisch | Produktart: Sonstiges. Bestandsnummer des Verkäufers 1546595/2
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
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Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 6545-9780750622448
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
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Paperback. Zustand: Very Good. Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780750622448
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Verlag:
A Butterworth-Heinemann Title, 1997
ISBN 10: 075062244X
ISBN 13: 9780750622448
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Paperback. Zustand: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Bestandsnummer des Verkäufers CHL1460854
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Strategic Marketing Management: Planning, Implementation and Control (Butterworth-Heinemann Marketing Series)
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Softcover. Subsequent. 827 p. Good condition. Reading pages are very clean and without marks. Slight traces of storage or use. Otherwise good exemplar. 9780750622448 Sprache: Englisch Gewicht in Gramm: 1724. Bestandsnummer des Verkäufers 225174
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1950grams, ISBN:9780750622448. Bestandsnummer des Verkäufers 9605202
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Strategic Marketing Management: Planning, Implementation and Control
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9780750622448. Bestandsnummer des Verkäufers 9039074
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Strategic Marketing Management: Planning, Implementation and Control
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1900grams, ISBN:9780750622448. Bestandsnummer des Verkäufers 9364606
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