Understanding Customers (Marketing Series: Student) - Softcover

Rice, Chris

Softcover

ISBN 10: 0750623225 ISBN 13: 9780750623223

Verlag: Routledge, 1997

Inhaltsangabe

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations.


Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice is
Senior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector.


Recommended by Ted Johns, CIM Senior Examiner for the Understanding Customers paper
Updated in line with the latest developments in the investigation of consumer behaviour and with the new CIM syllabus

Über diesen Titel

Über die Autorin bzw. den Autor

Chris Rice

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 1997
• Sprache: Englisch
• ISBN 10: 0750623225
• ISBN 13: 9780750623223
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 324
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Buchbär; info@buchbaer.de; ; Weberstr. 67; Osnabrück; 49084; Deutschland