Verwandte Artikel zu Planning and Control (CIM Student Workbook S.: Diploma)
Inhaltsangabe
This workbook is designed for students studying for the Planning and Control module of the CIM Diploma and has been revised to match the 1999 syllabus. It includes exam papers, specimen answers, a glossary of key terms, questions, activities and highlighted key points.
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Reseña del editor
Strategic Marketing Management: Planning and Control is specifically developed and written for students studying for the Planning and Control module of the CIM Diploma. This book, as with the others in the series, has been completely revised to match the 1999 syllabus for the CIM qualifications.
It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career. Butterworth Heinemann have worked in close conjunction with the Education Division of the CIM to make completely sure that the materials are up to date and exactly meet the CIM's requirements.
The book includes uniquely valuable material for the serious CIM student including
· Recent examination papers
· Glossary of key terms
· Highly interactive text with questions, activities and highlighted
key points
· The ONLY workbooks to include the CIM senior examiners own specimen
answers and examination reports
Officially endorsed by the CIM
Approved by the CIM Chief Examiner
Written by the former CIM Diploma Senior Examiners
Biografía del autor
The author/co-author of ten books, Colin Gilligan is Emeritus Professor of Marketing at Sheffield Hallam University and Visiting Professor of Marketing at Newcastle Business School as well as fellow of the Chartered Institute of Marketing. His particular interests are in the areas of strategic marketing, competitive differentiation, the leveraging of strategy and planning for an uncertain future
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Planning and Control (CIM Student Workbook S.: Diploma)
Verlag:
Butterworth-Heinemann Ltd, 1999
ISBN 10: 0750643595
ISBN 13: 9780750643597
Gebraucht
Softcover
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Bestandsnummer des Verkäufers wbs5093246967
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