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The Development and Growth of the Cruise Industry - Softcover

 
9780750643849: The Development and Growth of the Cruise Industry
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Book by Cartwright Roger Baird Carolyn

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Críticas:
'I believe this book will be a benefit to all those who are involved in, or are interested in, the cruise industry.'

David Dingle
Commercial and Corporate Development Director P&O Cruises
Reseña del editor:
'I believe this book will be a benefit to all those who are involved in, or are interested in, the cruise industry'
David Dingle, Commercial and Corporate Director P&O Cruises

* The first overall study of the industry
* Looks at the practical aspects but is underpinned by theory
* Focuses on sociological aspects to explain the current growth
Cruises are traditionally thought of as luxury holidays for the pampered few but 'The Development and Growth of the Cruise Industry' exposes the myth and gives readers an understanding of their importance in the travel market. The book covers the various types of cruises (fly cruising, cruise & stay, special interest cruises for example), the types of ships (design to green issues) and the motivation of passengers (quality versus price). It takes a forward looking approach assessing trends, past 2000 with the probable polarisation of the market, its growth prospects and potential limiting factors.

Contents:

Cruising in context; A history of cruising; Market aspects; Cruising areas; Design philosophies; The economics of cruising; Anatomy of a cruise; The ecology of cruising; Niche cruising; The future.

This book is ideal for 2nd and 3rd year Tourism Undergraduates, HNC, BTEC and HND Travel and Tourism Students. As one of the first academic books on the subject it will also give tourism practitioners a real understanding of the issues and practicalities involved.

Roger Cartwright is the Deputy Head of the Faculty of Business Management and Computing, Perth College (a member of the University of the Highlands Project), Scotland.

Carolyn Baird is the Head of the School of Tourism and Hospitality, Perth College (a member of the University of the Highlands Project), Scotland.
The first overall study of the industry
Look at the practical aspects underpinned by theory
Focuses on sociological aspects to explain the current growth

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  • VerlagButterworth-Heinemann Ltd
  • Erscheinungsdatum1999
  • ISBN 10 0750643846
  • ISBN 13 9780750643849
  • EinbandTapa blanda
  • Anzahl der Seiten303

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Cartwright, Roger; Baird, Carolyn
ISBN 10: 0750643846 ISBN 13: 9780750643849
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