Marketing Logistics 2ed (Chartered Institute of Marketing (Paperback)) - Softcover

Christopher, Martin

Softcover

ISBN 10: 0750652241 ISBN 13: 9780750652247

Verlag: Routledge, 2003

Inhaltsangabe

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.

As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.

This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

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Martin Christopher, Helen Peck

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This second edition of Marketing Logistics builds on the unique focus established in the first edition - the crucial interface between the ways in which value is created through marketing processes and the way in which it is delivered through the supply chain.

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.

The book:
* Builds on the huge success of the first edition
* Incorporates a new customer service element, in line with current thinking
* Contains a full range of industry examples offering practical insight

As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.

This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

Martin Christopher is Professor of Marketing and Logistics and Director of the Centre for Logistics and Supply Chain Management, Cranfield School of Management, UK.

Helen Peck is Senior Research Fellow at the Centre for Logistics and Supply Chain Management, Cranfield School of Management, UK.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2003
• Sprache: Englisch
• ISBN 10: 0750652241
• ISBN 13: 9780750652247
• Einband: Tapa blanda
• Auflage: 2
• Anzahl der Seiten: 168
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar