Marketing in Practice (CIM Coursebook) - Softcover

Hyde, Mike

 
9780750653046: Marketing in Practice (CIM Coursebook)
Softcover
ISBN 10: 0750653043 ISBN 13: 9780750653046
Verlag: Butterworth-Heinemann Ltd, 2001

Inhaltsangabe

This text is a coursebook tailored specifically for students undertaking the Marketing in Practice module of the CIM Certificate. Co-written by the CIM Senior Examiner for the Marketing in Practice module, the book is completely revised and updated to fit in with the syllabus. The book is also officially endorsed by the CIM and approved by the CIM Chief Examiner, and features a user-friendly and interactive design and structure. The new edition of this text contains: a firmly international perspective; new material to cover budgeting, gathering material across borders and e-marketing issues; a completely revised Continuous Assessment unit; new and up-to-date examples and case-studies to illustrate the theory; additional text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Reseña del editor

'Marketing in Practice 2001-2002' is a specifically tailored coursebook for students undertaking the Marketing in Practice module of the CIM Certificate.

Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus.

The new edition of this text contains:
· a firmly international perspective
· new material to cover budgeting, gathering material across borders and e-marketing issues
· a completely revised Continuous Assessment unit
· new and up to date examples and case studies to illustrate the theory
· additional text references and website references
· preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers

Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course.
co-written by the CIM Senior Examiner for the Marketing in Practice module
completely revised and updated to fit in with the CIM Marketing in Practice syllabus
officially endorsed by the CIM

Reseña del editor

This text is a coursebook tailored specifically for students undertaking the Marketing in Practice module of the CIM Certificate. Co-written by the CIM Senior Examiner for the Marketing in Practice module, the book is completely revised and updated to fit in with the syllabus. The book is also officially endorsed by the CIM and approved by the CIM Chief Examiner, and features a user-friendly and interactive design and structure. The new edition of this text contains: a firmly international perspective; new material to cover budgeting, gathering material across borders and e-marketing issues; a completely revised Continuous Assessment unit; new and up-to-date examples and case-studies to illustrate the theory; additional text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Butterworth-Heinemann Ltd
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0750653043
ISBN 13 
9780750653046
Einband
Tapa blanda
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar