Inhaltsangabe
This text is a coursebook specifically tailored for students undertaking the Analysis and Decision module of the CIM Diploma. Written by the CIM Senior Examiner for the Diploma Analysis and Decision (Case Study) module, the book is completely revised and updated to fit in with the syllabus. It is also officially endorsed by the CIM and approved by the CIM Chief Examiner. This new edition contains: a firmly international perspective; new material to cover e-marketing issues; new and up-to-date examples and case-studies to illustrate the theory; additional text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers.
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CIM Coursebook 01/02 Diploma Case Study Book: Analysis and Decision
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CIM Coursebook 01/02 Diploma Case Study Book: Analysis and Decision
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A Butterworth-Heinemann Title 20/07/2001, 2001
ISBN 10: 0750653140
ISBN 13: 9780750653145
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Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bestandsnummer des Verkäufers 7719-9780750653145
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